Inside the mind of the shopper : the science of retailing / Herb Sorensen.
By: Sorensen, Herb.
Upper Saddle River, N.J. : Wharton School Pub., c2009Description: xix, 227 p. : ill. ; 24 cm.ISBN: 0137126859 (hardback : alk. paper); 9780137126859 (hardback : alk. paper).Subject(s): Consumer behavior | Marketing | Retail trade | Stores, Retail -- Design and constructionGenre/Form: Print books.DDC classification: 658.8/7| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5429 .S5937 2009 (Browse shelf) | Available | AU0000000002108 |
Includes bibliographical references and index.
The quick trip : eighty percent of shopper time is wasted -- Three moments of truth and three currencies -- In-store migration patterns : where shoppers go and what they do -- Active retailing : putting products into the path of shoppers -- Brands, retailers, and shoppers : why the long tail is wagging the dog -- The quick trip paradox : an interview with Unilever's Mike Twitty -- Integrating online and offline retailing : an interview with professors Peter Fader (the Wharton School) and Wendy Moe (University of Maryland) -- Multicultural retailing : an interview with Emil Morales, senior vice president of TNS Multicultural -- Insights into action : a retailer responds : an interview with Mark Heckman of Marsh Supermarkets -- Conclusions : the Internet goes shopping.