Laddering : unlocking the potential of consumer behavior / Eric V. Holtzclaw.
By: Holtzclaw, Eric V.
Description: xvi, 208 pages : illustrations ; 24 cm.ISBN: 1118566122 (cloth); 9781118566121 (cloth).Subject(s): Consumer behaviorGenre/Form: Print books.DDC classification: 658.8/342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .H637 2013 (Browse shelf) | Available | AU0000000001089 |
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| HF5415.32 .D445 2017 The satisfaction of change : how knowledge and innovation overcome loyalty in decision-making processes / | HF5415.32 .E488 2004 Profiling machines : mapping the personal information economy / | HF5415.32 .H364 2012 Handbook of developments in consumer behaviour / | HF5415.32 .H637 2013 Laddering : unlocking the potential of consumer behavior / | HF5415.32 .I57 2005 Inside consumption : consumer motives, goals, and desires / | HF5415.32 .L5576 2016 Small data : the tiny clues that uncover huge trends / | HF5415.32 .M645 2015 Why customers would rather have a smartphone than a car : relationship retailing as an opportunity / |
Includes index.
History -- The need for laddering : BellSouth case study: but would you? -- Laddering defined : cruise line case study -- The steps to laddering : the social TV case study -- Confirming and fine-tuning your ladders: The social media family case study -- latticing: finding the overlap in ladders: travel personas case study -- Lensing -- Practical application of laddering : Bissell word-of-mouth marketing case study -- The way foreword.