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True story : how to combine story and action to transform your business / Ty Montague.

By: Montague, Ty.
Description: pages cm.ISBN: 9781422170687 (alk. paper).Subject(s): Branding (Marketing) | Customer relations | Success in businessGenre/Form: Print books.DDC classification: 658.8
Contents:
Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map.
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Your true story -- Storydoing and the four truths -- The participants -- The protagonist -- The stage -- The quest -- Your metastory and action map.

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