Why she buys : the new strategy for reaching the world's most powerful consumers / Bridget Brennan.
By: Brennan, Bridget.
New York : Crown Business, 2011Edition: 1st paperback ed.Description: viii, 306 p. ; 21 cm.ISBN: 0307450392 (pbk.); 9780307450395 (pbk.).Subject(s): Consumer behavior | Marketing | Women consumersGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.332.W66 B74 2011 (Browse shelf) | Available | AU0000000001789 |
Includes updated introduction with author's postcript, dated September 2011.
Originally published in hardcover in 2009.
Includes bibliographical references (p. 285-292) and index.
Women are females first and consumers second -- Women are the mother lode : what they didn't teach you in business school -- Getting to know the locals : a tour of the genders -- The five global trends driving female consumers -- Pink is not a strategy : creating products with a female focus -- Marketing to women : the difference between sex appeal and gender appeal -- The last three feet : fundamentals of selling to women -- We have seen the future, and it is female : applying the knowledge to your business -- The X to Y mencyclopedia : bridging the gender gap, one word at a time.