Winning the story wars : why those who tell--and live--the best stories will rule the future / Jonah Sachs.
By: Sachs, Jonah.
Boston, Mass. : Harvard Business Review Press, c2012Description: viii, 264 p. : ill. ; 25 cm.ISBN: 9781422143568 (hardback : alk. paper).Subject(s): Consumers -- Psychology | Marketing -- Social aspects | Social media | Storytelling -- Psychological aspectsGenre/Form: Print books.DDC classification: 658.8/02| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415 .S223 2012 (Browse shelf) | Available | AU0000000001974 |
Total holds: 0
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Includes bibliographical references and index.