Return on engagement : content strategy and web design techniques for digital marketing / Tim Frick and Kate Eyler-Werve.
By: Frick, Tim.
Contributor(s): Eyler-Werve, Kate.
c2014Edition: Second edition.Description: pages cm.ISBN: 9780415844611 (paperback).Subject(s): Internet marketing | Social media -- Marketing | Strategic planning | COMPUTERS / Web / Site DesignGenre/Form: Print books.DDC classification: 658.8/72 Summary: "Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1265 .F745 2014 (Browse shelf) | Available | AU0000000001463 |
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| HF5415.1265 .D526 2023 Digital Marketing All-In-One For Dummies, 2nd Edition / | HF5415.1265 .D5385 2020 Digital and social media marketing : a results-driven approach / | HF5415.1265 .F678 2012 Marketing in the age of Google: your online strategy IS your business strategy / | HF5415.1265 .F745 2014 Return on engagement : content strategy and web design techniques for digital marketing / | HF5415.1265 .G36 2016 Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / | HF5415.1265 .G66 2017 Social media analytics strategy : using data to optimize business performance / | HF5415.1265 .H35775 2022 Digital marketing : strategic planning & integration / |
Includes bibliographical references and index.
"Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies for implementing a digital marketing strategy. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties. "--