Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki.
New York : Portfolio/Penguin, 2012Description: xxiii, 211 p. : ill. ; 22 cmISBN:- 9781591843795 (cloth)
- 9781591845836 (paper)
- 658.8001/9 22
- HD30.3 .K38 2012
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
| Alfaisal University On Shelf | Alfaisal University On Shelf | HD30.3 .K38 2012 (Browse shelf(Opens below)) | Available | AU0000000001192 |
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| HD30.3 .G63 2014 People-centric skills : | HD30.3 .G768 2012 Talk, Inc. : | HD30.3 .H3713 1999 Powerful conversations : | HD30.3 .K38 2012 Enchantment : | HD30.3 .M665 2014 Power cues : | HD30.3 .S2933 2018 Back to human : | HD30.37 .B78 2021 CCNP Enterprise Design ENSLD 300-420 Official Cert Guide: |
Includes bibliographical references (p. [191]-192) and index.
Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.