The entrepreneur's guide to market research / Anne M. Wenzel.
By: Wenzel, Anne M.
Santa Barbara, Calif. : Praeger, c2012Description: xi, 167 p. : ill. ; 25 cm.ISBN: 0313396051 (alk. paper); 9780313396052 (alk. paper).Subject(s): Business planning | Entrepreneurship | Marketing research | New business enterprisesGenre/Form: Print books.DDC classification: 658.8/3| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .W454 2012 (Browse shelf) | Available | AU0000000002016 |
Total holds: 0
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| HF5415.2 .M3164 2006 Ethnography for marketers : a guide to consumer immersion / | HF5415.2 .S27 2019 A concise guide to market research : the process, data, and methods using IBM SPSS statistics / | HF5415.2 .U53 2009 Why we buy : the science of shopping / | HF5415.2 .W454 2012 The entrepreneur's guide to market research / | HF5415.3 .B323 2011 Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / | HF5415.3 .B683 2013 Questionnaire design : how to plan, structure and write survey material for effective market research / | HF5415.3 .B683 2022 Questionnaire design : how to plan, structure and write survey material for effective market research/ |
Includes index.