Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
By: Mariampolski, Hy.
Thousand Oaks, Calif. : SAGE Publications, c2006Description: xii, 252 p. ; 24 cm.ISBN: 9780761969464 (cloth : acidfree paper); 9780761969471 (pbk.).Subject(s): Business anthropology | Consumer behavior | Consumers' preferences | Marketing researchGenre/Form: Print books.DDC classification: 658.8/34 Online resources: Table of contents only | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.2 .M3164 2006 (Browse shelf) | Available | AU0000000001432 |
Total holds: 0
Includes bibliographical references (p. 235-238) and index.