Freud on Madison Avenue : motivation research and subliminal advertising in America / Lawrence R. Samuel.
By: Samuel, Lawrence R.
Philadelphia : University of Pennsylvania Press, c2012Description: 218 p.ISBN: 9780812222265 (paper); 9780812242515 (cloth, alk. paper).Subject(s): Advertising -- United States -- Psychological aspects -- History | Consumer behavior -- United States -- History | Motivation research (Marketing) -- United States -- History | Subliminal advertising -- United States -- HistoryGenre/Form: Print books.DDC classification: 659.101/9| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.34 .S26 2012 (Browse shelf) | Available | AU0000000001431 |
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| HF5415.332.W66 B74 2011 Why she buys : the new strategy for reaching the world's most powerful consumers / | HF5415.335 .O55 2010 Satisfaction : a behavioral perspective on the consumer / | HF5415.335 .O57 2015 The lean product playbook : how to innovate with minimum viable products and rapid customer feedback / | HF5415.34 .S26 2012 Freud on Madison Avenue motivation research and subliminal advertising in America / | HF5415.35 .S65 2022 Marketing : real people, real choices / | HF5415.5 .B324 2016 More than a showroom : strategies for winning back online shoppers / | HF5415.5 .B326 2016 Hug your haters : how to embrace complaints and keep your customers / |
Includes bibliographical references and index.
The psychology of everyday living -- The sophisticated sell -- The secret pitch -- The fertile moment -- The psychology of the world of objects.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.