Trading up : why consumers want new luxury goods--and how companies create them / Michael J. Silverstein and Neil Fiske, with John Butman.
By: Silverstein, Michael J.
Contributor(s): Butman, John | Fiske, Neil.
New York : Portfolio, 2008Edition: Revised ed.Description: xviii, 300 p. : ill. ; 24 cm.ISBN: 9781591840701.Subject(s): Cost and standard of living -- United States | Luxury | Quality of products -- United StatesGenre/Form: Print books.Online resources: Sample text | Table of contents only | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HB841 .S55 2008 (Browse shelf) | Available | AU0000000001446 |
Total holds: 0
Includes index.