The affluent consumer : marketing and selling the luxury lifestyle / Ronald D. Michman and Edward M. Mazze.
By: Michman, Ronald D.
Contributor(s): Mazze, Edward M.
Westport, Conn. : Praeger Publishers, c2006Description: x, 194 p. ; 25 cm.ISBN: 9780275992828.Subject(s): Affluent consumers -- United States | Luxuries -- United States -- Marketing | Target marketing -- United StatesGenre/Form: Print books.DDC classification: 658.8/343 Online resources: Table of contents only
Contents:
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.33.U6 M53 2006 (Browse shelf) | Available | AU0000000002273 |
Total holds: 0
Includes bibliographical references (p. [175]-185) and index.
Wealth in America -- Bridging the gap -- When good is not good enough -- Changing economic dimensions -- The affluent all-American consumer -- Affluent groups and aspirations -- Segmenting the affluent market -- Upscale strategies are not a panacea -- Redefining affluent consumer lifestyles -- Myths, realities and predictions.