Consumer tribes / edited by Bernard Cova, Robert V. Kozinets, Avi Shankar.
Contributor(s): Cova, Bernard | Kozinets, Robert | Shankar, Avi.
Amsterdam ; Boston ; London : Butterworth-Heinemann, c2007Edition: 1st ed.Description: xvii, 339 p. : ill. ; 24 cm.ISBN: 0750680245 (pbk.); 9780750680240 (pbk.).Subject(s): Consumer behavior | Market segmentationGenre/Form: Print books.DDC classification: 658.8342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .C65926 2007 (Browse shelf) | Available | AU0000000002466 |
Total holds: 0
Includes bibliographical references and index.