Culture and consumption II : markets, meaning, and brand management / Grant McCracken.
By: McCracken, Grant David.
Bloomington : Indiana University Press, c2005Description: x, 226 p. : ill. ; 23 cm.ISBN: 9780253217615 (pbk. : alk. paper).Subject(s): Consumption (Economics) -- History | Culture -- History | Social values -- HistoryGenre/Form: Print books.DDC classification: 339.4/7 Online resources: Table of contents| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HC79.C6 M384 2005 (Browse shelf) | Available | AU0000000002418 |
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| HC79.A9 C37 2019 Future automation : changes to lives and to businesses / | HC79.C6 B49 2011 Beyond the consumption bubble / | HC79.C6 H56 2002 I want that! : how we all became shoppers / | HC79.C6 M384 2005 Culture and consumption II : markets, meaning, and brand management / | HC79.C6 T49 2017 Hit makers : the science of popularity in an age of distraction / | HC79.D45 B876 2021 The business of pandemics : the COVID-19 story / | HC 79 .D55 2006 The information age and diplomacy : an emerging strategic vision in world affairs / |
Includes bibliographical references (p. [193]-220) and index.
Living in the material world -- On Oprah -- The Drew Bledsoe paradox: the mysterious home economics of Homo econmicus -- Homeyness: a cultural account of one constellation of consumer goods and meanings -- Calling grease -- When cars could fly: Raymond Loewy, John Kenneth Galbraith, and 1954 Buick -- Marilyn Monroe, inventor of blondness -- Who is the celebrity endorser? cultural foundation of the endorsement process -- The strange power of Uncle Meyer's wallet -- Culture and culture at the Royal Ontario Museum -- Taking Madison avenue by storm -- Advertising : meaning versus information -- Sarah Zupko, meet Mrs. Woolworth -- Meaning-management : an anthropological approach to the creation of value.