Emotion and reason in consumer behavior / Arjun Chaudhuri.
By: Chaudhuri, Arjun.
Amsterdam ; Boston : Elsevier Butterworth-Heinemann, 2006Description: xv, 165 p. : ill. ; 23 cm.ISBN: 9780750679763 (alk. paper).Subject(s): Consumer behavior -- Psychological aspects | Consumer behaviorGenre/Form: Print books.DDC classification: 658.8/342 Online resources: Table of contents only | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .C45 2006 (Browse shelf) | Available | AU0000000002245 |
Total holds: 0
Includes bibliographical references and index.