Hidden in plain sight : how to find and execute your company's next big growth strategy / Erich Joachimsthaler.
By: Joachimsthaler, Erich.
Boston, Mass. : Harvard Business School Press, c2007Description: xiii, 253 p. : ill. ; 25 cm.ISBN: 1422101657; 9781422101650 (hardcover : alk. paper).Subject(s): Consumers' preferences | Consumers -- Research | New productsGenre/Form: Print books.DDC classification: 658.4/06 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.153 .J63 2007 (Browse shelf) | Available | AU0000000002335 |
Total holds: 0
Includes bibliographical references (p. 225-234) and index.
Looking from the outside in -- Capturing the ecosystem of demand -- Creating the demand landscape--Reframing the opportunity space -- Structuring the opportunity space -- Formulating a strategic blueprint for action -- Creating customer advantage -- Connecting with and engaging customers -- Internalizing the innovation and growth agenda.