Mass affluence : seven new rules of marketing to today's consumer / Paul Nunes, Brian Johnson.
By: Nunes, Paul.
Contributor(s): Johnson, Brian.
Boston, Mass. : Harvard Business School Press, c2004Description: xvii, 269 p. : ill. ; 24 cm.ISBN: 9781591391968.Subject(s): Affluent consumers -- United States | Consumer behavior -- United States | Consumer satisfaction -- United States | Consumers -- United States | Marketing -- United States | Product management -- United StatesGenre/Form: Print books.DDC classification: 658.8 Online resources: Table of contents | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1 .N86 2004 (Browse shelf) | Available | AU0000000002451 |
Total holds: 0
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| HF5415 .W55 2014 Leading edge marketing : turning technology into value / | HF5415 .W55 2021 The essentials of contemporary marketing | HF5415.1 .B47 2016 Marketing and American consumer culture : a cultural studies analysis / | HF5415.1 .N86 2004 Mass affluence : seven new rules of marketing to today's consumer / | HF5415.12.A65 M34 2012 The Arab world unbound tapping into the power of 350 million consumers / | HF5415.12.A78 K68 2017 Marketing for competitiveness : Asia to the world! in the age of digital consumers / | HF5415.12.I5 A47 2016 Rural marketing, media planning and consumer protection / |
Includes bibliographical references (p. [235]-253) and index.