The evolutionary bases of consumption / by Gad Saad.
By: Saad, Gad.
Mahwah, N.J. : Lawrence Erlbaum Associates, 2007Description: p. cm.ISBN: 9780805851496 (cloth : alk. paper).Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspects | Evolutionary psychologyGenre/Form: Print books.DDC classification: 339.4/701 Online resources: Table of contents only | Contributor biographical information | Publisher description
Contents:
What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .S2 2007 (Browse shelf) | Available | AU0000000002565 |
Total holds: 0
Includes bibliographical references and indexes.
What is evolutionary psychology? -- Consumer research domain-general & proximate-level theorizing -- Consumption & Darwinian modules -- Advertising content and media effects- mirrors of human nature -- Darwinian roots of cultural products -- Darwinian roots of "darkside" consumption -- Benefits of Darwinizing consumer research.