Harvard business review on increasing customer loyalty.
Boston, Mass. : Harvard Business Review Press, c2011Description: 221 p. : ill. ; 21 cm.ISBN: 1422162524 (alk. paper); 9781422162521 (alk. paper).Subject(s): Customer loyalty | Customer relationsGenre/Form: Print books.DDC classification: 658.8/343| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.525 .H37 2011 (Browse shelf) | Available | AU0000000002647 |
Includes bibliographical references and index.
Machine generated contents note: Stop Trying to Delight Your Customers / Nicholas Toman -- Companies and the Customers Who Hate Them / Youngme Moon -- The One Number You Need to Grow / Frederick F. Reichheld -- Putting the Service-Profit Chain to Work / Leonard A. Schlesinger -- The Mismanagement of Customer Loyalty / V. Kumar -- CRM Done Right / Dianne Ledingham -- Diamonds in the Data Mine / Gary Loveman -- Want to Perfect Your Company's Service? Use Behavioral Science / Sriram Dasu -- Best Face Forward / Bernard J. Jaworski.