Ten deadly marketing sins : signs and solutions / Philip Kotler.
By: Kotler, Philip.
Hoboken, N.J. : Wiley, c2004Description: viii, 152 p. ; 23 cm.ISBN: 9780471650225.Other title: 10 deadly marketing sins.Subject(s): Marketing -- ManagementGenre/Form: Print books.DDC classification: 658.8 Online resources: Table of contents | Contributor biographical information | Publisher description| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.13 .K654 2004 (Browse shelf) | Available | AU0000000002605 |
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| HF5415.13 .H368 2013 HBR's 10 must reads on strategic marketing. | HF5415.13 .H667 2013 Competitive SME : building competitive advantage through marketing excellence for small to medium sized enterprises / | HF5415.13 .K64 2021 Marketing management : | HF5415.13 .K654 2004 Ten deadly marketing sins : signs and solutions / | HF5415.13 .K83 2017 Visualizing marketing. | HF5415.13 .M255 2024 Marketing plans : profitable strategies in the digital age / | HF5415.13 .M36 M37 2023 Marketing For Dummies / |
Includes bibliographical references and index.
Your company is not sufficiently market focused and customer driven -- Your company does not fully understand its target customers -- Your company needs to better define and monitor its competitors -- Your company has not properly managed its relationships with its stakeholders -- Your company is not good at finding new opportunities -- Your company's marketing planning process is deficient -- Your company's product and service policies need tightening -- Your company's brand-building and communication skills are weak -- Your company is not well organized to carry on effective and efficient marketing -- Your company has not made maximum use of technology.