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Dynamic customer strategy : today's CRM / John F. Tanner, Jr.

By: Tanner, John F [author.].
BUSINESS EXPERT PRESS 2014Edition: First edition.Description: 156 pages : illustrations ; 23 cm.ISBN: 9781606496961 (paperback).Subject(s): Big data | Customer relations -- Management -- Data processing | Customer relations -- Management -- Decision makingGenre/Form: Print books.DDC classification: 658.8/12 Also issued online.
Contents:
Big data and dynamic customer strategy -- The elements of dynamic customer strategy -- Making sense of big data -- Operationalizing strategy -- Acquiring big (and little) data -- Analytics for the rest of us -- Turning models into customers -- Of metrics and models -- Making the case for big data solutions -- Customer culture.
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Current location Call number Status Date due Barcode Item holds
On Shelf HF5415.5 .T253 2014 (Browse shelf) Available AU0000000002585
Total holds: 0

Includes bibliographical references and index.

Big data and dynamic customer strategy -- The elements of dynamic customer strategy -- Making sense of big data -- Operationalizing strategy -- Acquiring big (and little) data -- Analytics for the rest of us -- Turning models into customers -- Of metrics and models -- Making the case for big data solutions -- Customer culture.

Also issued online.

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