Generic : the unbranding of modern medicine / Jeremy A. Greene.
By: Greene, Jeremy A [author.].
©2014Description: xii, 354 pages : illustrations ; 24 cm.ISBN: 1421414937 (hardcover : alk. paper); 9781421414935 (hardcover : alk. paper).Subject(s): Generic drugs -- History | Drugs, Generic -- history | Drug Industry -- history | History, 20th Century | History, 21st CenturyGenre/Form: Print books.DDC classification: 615/.1| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | RM301 .G74 2014 (Browse shelf) | Available | AU0000000002948 |
Includes bibliographical references and index.
The same but not the same -- What's in a name? Ordering the world of cures ; The generic as critique of the brand -- No such thing as a generic drug? Drugs anonymous ; Origins of a self-effacing industry ; Generic specificity -- The sciences of similarity. Contests of equivalence ; The significance of differences -- Laws of substitution. Substitution as vice and virtue ; Universal exchange -- Paradoxes of generic consumption. Liberating the captive consumer ; Generic consumption in the clinic, pharmacy, and supermarket The generic alternative. Science and politics of the "me-too" drug ; Preferred drugs, public and private ; The global generic -- The crisis of similarity.