Includes bibliographical references and index.

Introduction. The Puzzling Puzzles of Harry Harlow and Edward Deci -- Pt. 1. A New Operating System -- Ch. 1. The Rise and Fall of Motivation 2.0 -- Ch. 2. Seven Reasons Carrots and Sticks (Often) Don't Work ... -- Ch. 2A. ... and the Special Circumstances When They Do -- Ch. 3. Type I and Type X -- Pt. 2. The Three Elements -- Ch. 4. Autonomy -- Ch. 5. Mastery -- Ch. 6. Purpose -- Pt. 3. The Type I Toolkit.

"Most of us believe that the best way to motivate ourselves and others is with external rewards like money - the carrot-and-stick approach. That's a mistake, Daniel H. Pink, says in Drive: The Surprising Truth About What Motivates Us. The secret to high performance and satisfaction - at work, at school, and at home - is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world." "Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does - and how that affects every aspect of life. He demonstrates that while carrots and sticks worked successfully in the twentieth century, that's precisely the wrong way to motivate people for today's challenges. In Drive, he examines the three elements of true motivation - autonomy, mastery, and purpose - and offers smart and surprising techniques for putting these into action."--BOOK JACKET.