Influence : the psychology of persuasion / Robert B. Cialdini.
By: Cialdini, Robert B.
New York : Collins, c2007Edition: Rev. ed. ; 1st Collins business essentials ed.Description: xiv, 320 p. : ill., ports. ; 21 cm.ISBN: 9780061241895 (pbk.).Other title: Psychology of persuasion.Subject(s): Compliance | Influence (Psychology) | Persuasion (Psychology) | Influencias inter-pessoais | PersuasaoGenre/Form: Print books.
Contents:
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.
| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | BF774 .C533 2007 (Browse shelf) | Available | AU0000000003219 |
Total holds: 0
Includes bibliographical references (p. [293]-309) and index.
Weapons of influence -- Reciprocation : the old give and take--and take -- Commitment and consistency : hobgoblins of the mind -- Social proof : truths are us -- Liking : the friendly thief -- Authority : directed deference -- Scarcity : the rule of the few -- Epilogue. Instant influence : primitive consent for an automatic age.