The art of influencing and selling / Ardi Kolah.
By: Kolah, Ardi.
London ; Philadelphia : Kogan Page, c2013Description: 292 pages : ill. 24 cm.ISBN: 9780749464486.Other title: Guru in a bottle [At head of title:].Subject(s): Business networks | Sales presentations | Selling -- Psychological aspects | SellingGenre/Form: Print books.Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5438.25 .K647 2013 (Browse shelf) | Available | AU0000000003443 |
Includes bibliographical references and index.
Psychology of selling a product or service or yourself -- The sales pipeline and how to ensure it's realistic -- Up-selling, cross-selling, cold calling and warm calling -- Effective approaches to prospective customers and clients -- How to interrogate a database of contacts to get more sales -- Making an effective sales presentation -- How to write effective sales materials -- The power of business networking -- How to get senior-level appointments in your diary -- Closing a sale and follow-up.