Corporate architecture / Chris van Uffelen.
By: Uffelen, Chris van.
Salenstein, Switzerland : Braun, ©2014Edition: First edition.Description: 255 pages : illustrations (chiefly color), plans ; 31 cm.ISBN: 9783037681688 (hardcover).Subject(s): Architecture -- Economic aspects | Communication in architecture | Corporate image | Symbolism in architectureGenre/Form: Print books.Summary: "Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | NA2500 .U34x 2014 (Browse shelf) | Available | AU0000000003529 |
Includes index.
"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.