Brand psychology : consumer perceptions, corporate reputations / Jonathan Gabay.
By: Gabay, J. Jonathan [author.].
London ; Philadelphia : Kogan Page, 2015Description: 430 pages : illustrations; 24 cm.ISBN: 9780749471736.Other title: Consumer perceptions, corporate reputations.Subject(s): Brand name products -- Psychological aspects | Branding (Marketing) -- Psychological aspects | Corporate image | Customer loyaltyGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .G33 2015 (Browse shelf) | Available | AU0000000003541 |
Includes index.
Left Lobe. Believing is not seeing, seeing is believing -- Lies, excuses and further justifications for inconvenient truths -- Brains, brands, bytes, Bolshevik brawls and teenage tantrums -- Cloud-high reputatiuons, big media personalities and bigger data -- Smoke and mirroring -- Rings of confidence -- Egg whites, whitewash and snowflakes -- Flattered trusted minds and fluttery trusting hearts -- Under the influence -- From addictive self-interests to interesting selves -- Brand me -- Maslow: misunderstood? -- The Church of Brand Ideology: open for redemption, 24/7 -- Right Lobe. In the spotlight -- Can we still be friends? -- Ids and Cegos -- You don't have to be mad to work here: brand leadership and psychosis -- Big boys don't cry -- The authentic employer brand -- Brand stories: tell, don't yell -- Rhetoric, rules, reasoning -- The final question first .