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Social media strategy : marketing and advertising in the consumer revolution / Keith A. Quesenberry.

By: Quesenberry, Keith A, 1971-.
Lanham, Maryland : Rowman & Littlefield, 2016Description: xv, 239 pages ; 26 cm.ISBN: 9781442251533 (pbk. : alk. paper).Subject(s): Internet advertising | Internet in public relations | Internet marketing | Social mediaGenre/Form: Print books.
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