Understanding social media : how to create a plan for your business that works / Damian Ryan.
By: Ryan, Damian.
Description: xix, 277 pages : illustrations ; 24 cm.ISBN: 9780749473563 (paperback).Subject(s): Internet marketing | Marketing -- Social aspects | Social media | Strategic planning | BUSINESS & ECONOMICS / Advertising & Promotion | BUSINESS & ECONOMICS / E-Commerce / Internet Marketing | BUSINESS & ECONOMICS / Marketing / GeneralGenre/Form: Print books.DDC classification: 658.8/72 Summary: "Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media "--Summary: "Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available"--Current location | Call number | Status | Date due | Barcode | Item holds |
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On Shelf | HF5415.1265 .R9324 2015 (Browse shelf) | Available | AU0000000003616 |
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HF5415.1265 .R92 2014 The best digital marketing campaigns in the world II / | HF5415.1265 .R9233 2021 Understanding digital marketing : a complete guide to engaging customers and implementing successful digital campaigns / | HF5415.1265 .R93 2014 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF5415.1265 .R9324 2015 Understanding social media : how to create a plan for your business that works / | HF5415.1265 .R933 2014 Taking down Goliath : digital marketing strategies for beating competitors with 100 times your spending power / | HF5415.1265 .S393 2022 The new rules of marketing & PR : how to use content marketing, podcasting, social media, AI, live video, and newsjacking to reach buyers directly / | HF5415.1265 .S5334 2017 Social media management : persuasion in networked culture / |
Includes bibliographical references and index.
"Understanding Social Media is a companion title to the highly successful Understanding Digital Marketing. Accessible and practical, this book draws on the experiences of over 200 marketers to create a comprehensive guide to current practice including:- Creating a social media program - Understanding stakeholders such as blogs, networks and Web 2.0 - Rules governing the relationship between search and social - Case studies from successful and failed campaigns - Budgeting for social media activities - How to set key performance indicators (KPIs) - Understanding social media ROI - Customer experience - Building a social media team - Analytics and creating a social media dashboard - Risk assessment and risk management in social media "--
"Understanding Social Media is the essential guide to social media for students and professionals alike. Drawing on the experience, advice and tips of over 200 digital marketers and interviews with social media superstars, it is an extensive crowd-sourced guide to social media platforms. Illustrated throughout with case studies from both successful and failed campaigns, Understanding Social Media democratizes knowledge of social media and promotes best practice, answering questions such as 'How do you create a compelling social media campaign?', 'How do you build and engage with an audience?' and 'Where is the line between online PR and social media drawn?' It is the most comprehensive and practical reference guide to social media available"--