Consumer psychology in a social media world / edited by Claudiu V. Dimofte, Curtis P. Haugtvedt, and Richard F. Yalch.
Contributor(s): Dimofte, Claudiu V | Haugtvedt, Curtis P | Yalch, Richard.
Description: xxvi, 277 pages ; 24 cm.ISBN: 9780765646934 (cloth : alk. paper); 9780765646941 (pbk. : alk. paper).Subject(s): Consumer behavior | Internet marketing | Marketing -- Social aspects | Social mediaGenre/Form: Print books.DDC classification: 658.8/342| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.32 .C65868 2016 (Browse shelf) | Available | AU0000000003625 |
Total holds: 0
Includes bibliographical references and index.