Brand and talent / Kevin Keohane.
By: Keohane, Kevin.
Description: xvii, 220 pages : illustrations ; 23 cm.ISBN: 9780749469252 (pbk.).Subject(s): Branding (Marketing) | Branding (Marketing) -- Case studies | Organizational effectiveness -- Case studies | Organizational effectiveness | Personnel management -- Case studies | Personnel management | BUSINESS & ECONOMICS / Business Communication / General | BUSINESS & ECONOMICS / Human Resources & Personnel Management | BUSINESS & ECONOMICS / Marketing / GeneralGenre/Form: Print books.DDC classification: 658.8/27 Summary: "In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--Summary: "Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"--| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .K463 2014 (Browse shelf) | Available | AU0000000003702 |
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| HF5415.1255 .G35 2014 Brand esSense : using sense, symbol and story to design brand identity / | HF5415.1255 G763 2013 Basics of branding : a practical guide for managers / | HF5415.1255 .J64 2016 Branding : in five and a half steps : the definitive guide to the strategy and design of brand identities / | HF5415.1255 .K463 2014 Brand and talent / | HF5415.1255 .K857 2016 Brand Breakout How Emerging Market Brands Will Go Global. | HF5415.1255 .M55 2017 Brand the change : the branding guide for social entrepreneurs, disruptors, not-for-profit and corporate troublemakers / | HF5415.1255 .M655 2013 True story : how to combine story and action to transform your business / |
Includes bibliographical references (pages 208-214) and index.
"In Brand and Talent, Kevin Keohane makes the connection between how an organization's purpose, ambition, strategy and positioning should drive - and be driven by - its talent agenda. He looks at how organizations can better communicate with people before, during and after their association with the enterprise and presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews with thought leaders, such as Tom Crawford, current Head of Internal Comms and Engagement at O2 and UK Director of Internal Comms at British Gas; Gaurav Mishra, Asia Director of Social Media, MSLGROUP; Paloma Alos, Head of Global Marketing KPMG; Denmark intranet guru Brett Minchington and others"--
"Many books talk about brand, still more about talent, yet leading organizations are realising their identity as a service/product provider is virtually inseparable from their identity as a place that attracts, motivates and benefits from thriving talent. In Brand and Talent, author Kevin Keohane looks at how organisations can better communicate with people before, during and after their association with the enterprise. He presents a "joined up" approach that encompasses the needs of brand, marketing, human resources, corporate communications, internal communications and IT. He integrates academic and commercial evidence, as well as practical advice and includes case studies and interviews"--