Cambridge Marketing Handbook : Distribution / Karl Meyer.
By: Meyer, Karl [author.].
London : Kogan Page Limited, 2013Description: 95 pages. 18 cm.ISBN: 9780749470654.Other title: Marketing Handbook : Distribution.Subject(s): Physical distribution of goods -- Management -- Handbooks, manuals, etcGenre/Form: Print books.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.7 .M59 2013 (Browse shelf) | Available | AU0000000004067 |
Includes bibliographical references and index.
Chapter 1. What does 'distribution' really mean? -- chapter 2. National distribution -- chapter 3. Business to business distribution -- chapter 4. Business to consumer distribution -- chapter 5. Franchising -- chapter 6. International distribution -- chapter 7. Services distribution -- chapter 8. Electronic distribution models.
This handbook explores the essential models and key strategic issues in distribution and getting your products and services to market. Includes the functions of this distribution, how the network of people and processes are interlinked and managed, and international digital issues.