Research methodology : business and management contexts / Bryman, Bell [and others].
Cape Town : Oxford University Press Southern Africa, 2014Description: xxiii, 424 pages : illustrations ; 24 cmISBN:- 9780199076130 (paperback)
- HD30.4 .B79 2014
BOOKS
| Current library | Home library | Call number | Status | Barcode | |
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| Alfaisal University On Shelf | Alfaisal University On Shelf | HD30.4 .B79 2014 (Browse shelf(Opens below)) | Available | AU0000000004069 |
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| HD30.38 .A78 2018 Cyber wars : | HD30.38 .R301 2016 Managing cybersecurity risk : | HD30.3815 .K65 2023 Trafficking data : | HD30.4 .B79 2014 Research methodology : | HD30.4 .B79 2015 Business research methods 4e / | HD30.4 .B79 2015 Business research methods 4e / | HD30.4 .B79 2019 Business research methods / |
Includes bibliographical references (pages 386-404) and index.
Part One: Introduction --1. Business research approaches --2. Quantitative and qualitative research approaches --3. Mixed methods research: Breaking the divide between quantitative and qualitative approaches --Part Two: Main steps in research --4. Getting started: Planning a research project and getting to know the literature --5. Formulating a proposal and reviewing the literature --6. Planning the research project: Research design --7. Ethics in business research --8. Writing up research --Part Three: Data gathering methods --9. Sampling --10. Surveys and questionnaires --11. Interviews and focus groups --12. Field work: Ethnography and observation --13. Gathering data for secondary analysis --14. E-research: Internet research methods --15. Content analysis --Part Four: Data analysis methods --16. Quantitative data analysis methods --17. Qualitative data analysis methods.
Do you need to know how to conduct research as a business, commerce or management student? How can you create a balance between quantitative and qualitative research methods, as well as mixed methods? What realistic research issues could you encounter and how do you apply your skills to these problems?." Research methodology: business and management contexts" is a book for business and management students required to take a course in research methodology at an undergraduate level. The title provides a practical guide to research with examples that are relevant to South Africa and includes steps on how to write a conclusion and make recommendations.