The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / Anthony Sgroi, Jr.
By: Sgroi, Anthony.
Publisher: Boca Raton : CRC Press, Taylor & Francis Group, 2015Description: xxii, 242 pages; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781482245271 (hardback).Subject(s): Branding (Marketing) | Creative ability in business | Organizational effectiveness | Strategic planning | BUSINESS & ECONOMICS / Industries / Manufacturing Industries | BUSINESS & ECONOMICS / Quality Control | MEDICAL / AdministrationGenre/Form: Print books.Summary: "Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.Summary: "This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.| Current location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|
| On Shelf | HF5415.1255 .S524 2015 (Browse shelf) | Available | AU0000000005027 |
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| HF5415.1255 .S392 2015 Rethinking prestige branding : secrets of the Ueber-Brands / | HF5415.1255 .S393 2013 Maximize your social : a one-stop guide to building a social media strategy for marketing and business success / | HF5415.1255 .S52 2010 How brands grow : what marketers don't know / | HF5415.1255 .S524 2015 The innovative lean machine : synchronizing people, branding, and strategy to win in the marketplace / | HF5415.1255 .S54 2016 Creating a brand identity : a guide for designers / | HF5415.1255 .S59 2017 Brand fans : lessons from the world's greatest sporting brands / | HF5415.1255 .S75 2015 Unbrandable : how to succeed in the new brand space / |
Includes bibliographical references and index.
"Businesses require three optimized core components to run effectively: strategy, people, and branding. This book uses Lean principles along with graphics, charts, and tables to explain these three important components for every business. The book presents a series of visual frameworks that allow readers to readily apply the format with little or no difficulty. With the aid of many examples, illustrations, tables and graphics, the book details methods for transforming any business into a more effective business. The concepts in this book come from the visual method of delivery using Lean principles"-- Provided by publisher.
"This book will provide a simple and effective series of frameworks and discussions to drive the concepts of branding and strategy. It will also include discussions on the characteristics of highly effective and trustworthy people"-- Provided by publisher.