LePla, F. Joseph,  1955- <br/><br/>
Integrated branding  becoming brand-driven through companywide action /  [electronic resource] : 
F. Joseph LePla, Lynn M. Parker. 
 - Westport, Conn. :  Quorum,  1999. 
 - xiv, 299 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [285]-287) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>1567202381 (alk. paper) 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / L47 1999eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27