Morrison, David A. <br/><br/>
Marketing to the campus crowd  everything you need to know to capture the $200 billion college market /  [electronic resource] : 
by David A. Morrison. 
 - Chicago, Ill. :  Dearborn Trade,  c2004. 
 - xx, 252 p. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you! 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>0793186005 (6x9 hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>College publicity.<br/>Universities and colleges--Marketing.--United States
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>LB2342.82  / .M67 2004eb 
<br/><br/><label>Dewey Class. No.: </label>378.1/06