TY  - BOOK
AU  - Morrison,David A.
ED  - ebrary, Inc.
TI  - Marketing to the campus crowd: everything you need to know to capture the $200 billion college market 
SN  - 0793186005 (6x9 hardcover)
AV  - LB2342.82 .M67 2004eb
U1  - 378.1/06 22
PY  - 2004///
CY  - Chicago, Ill.
PB  - Dearborn Trade
KW  - College publicity
KW  - Universities and colleges
KW  - United States
KW  - Marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; A few notes -- Going back to school -- Why college marketing? ("what's all the fuss?" -- College marketing : past, present & future, or, the rise and "semi-fall" of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through "big mother" -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned "insider" -- We want to hear from you!; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.alfaisal.edu/login?url=http://site.ebrary.com/lib/alfaisal/Doc?id=10057394
ER  -