TY  - BOOK
AU  - Bacon,Terry R.
AU  - Pugh,David G.
ED  - ebrary, Inc.
TI  - The behavioral advantage: what the smartest, most successful companies do differently to win in the B2B arena 
SN  - 0814472257 (hardcover)
AV  - HD58.7 .B34228 2004eb
U1  - 658/.001/9 22
PY  - 2004///
CY  - New York
PB  - AMACOM
KW  - Customer relations
KW  - Industrial management
KW  - Organizational behavior
KW  - Organizational effectiveness
KW  - Selling
KW  - Psychological aspects
KW  - Strategic planning
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.alfaisal.edu/login?url=http://site.ebrary.com/lib/alfaisal/Doc?id=10057976
ER  -