Action research in marketing  [electronic resource] / 
guest editor, Chad Perry. 
 - [Bradford, England] :  Emerald Group Pub.,  2004. 
 - p. 292-468 :  ill. 
 - European journal of marketing ;  v. 38, no. 3/4, 2004 .
 - European journal of marketing ;  v. 38, no. 3/4, 2004. .
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2009. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>0861769325 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Research, Industrial.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A23 2004eb