Successful marketing strategy for high-tech firms [electronic resource] /
Eric Viardot.
- 2nd ed.
- Boston, Mass. : Artech House, c2004.
- xvi 304 p. : ill.
- Artech House technology management and professional development library .
- Artech House professional development and technology management library. .
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
1580537014
High technology--Marketing. Technological innovations--Marketing.