Building reputational capital strategies for integrity and fair play that improve the bottom line - Jackson, Kevin T.; ebrary, Inc. (Oxford ; New York : Oxford University Press, 2004)
Includes bibliographical references (p. [211]-217) and index.
Electronic reproduction.
Keywords: Business ethics; Goodwill (Commerce); Honesty; Industrial management -- Moral and ethical aspects; Leadership -- Moral and ethical aspects; Organizational behavior -- Moral and ethical aspects; Reliability; Electronic books