Taylor, David,  1964- <br/><br/>
Brand stretch  why 1 in 2 extensions fail and how to beat the odds : a brandgym workout /  [electronic resource] : 
 Brandstretch 
by David Taylor. 
 - Chichester, England ;  Hoboken, NJ :  J. Wiley,  c2004. 
 - ix, 162 p. :  ill. 
<br/><br/>Includes bibliographical references (p. [151]-153) and index. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2013. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>0470862114 (cloth : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Brand name products--Valuation--Management.<br/>Branding (Marketing)<br/>Product management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HD69.B7  / T393 2004eb 
<br/><br/><label>Dewey Class. No.: </label>658.8/27