TY  - BOOK
AU  - Taylor,David
ED  - ebrary, Inc.
TI  - Brand stretch: why 1 in 2 extensions fail and how to beat the odds : a brandgym workout 
SN  - 0470862114 (cloth : alk. paper)
AV  - HD69.B7 T393 2004eb
U1  - 658.8/27 22
PY  - 2004///
CY  - Chichester, England, Hoboken, NJ
PB  - J. Wiley
KW  - Brand name products
KW  - Management
KW  - Valuation
KW  - Branding (Marketing)
KW  - Product management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [151]-153) and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://ezproxy.alfaisal.edu/login?url=http://site.ebrary.com/lib/alfaisal/Doc?id=10113998
ER  -