Blueprint for your library marketing plan a guide to help you survive and thrive / [electronic resource] :
by Patricia H. Fisher and Marseille M. Pride ; with assistance from Ellen G. Miller.
- Chicago : American Library Association, 2006.
- xi, 135 p.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
0838909094
Libraries--Public relations--United States. Libraries--Marketing.--United States Library planning--United States. Strategic planning--United States.