Vulcans, earthlings and marketing ROI getting finance, marketing and advertising onto the same planet - Rutherford, David; Knowles, Jonathan; ebrary, Inc.; Institute of Communication Agencies (Waterloo, Ont. : Wilfrid Laurier University Press, 2008)
Co-published by the Institute of Communication Agencies.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction.
Keywords: Advertising -- Rate of return; Brand name products -- Valuation; Marketing -- Finance; Rate of return; Electronic books