Hamilton, Alissa.

Squeezed what you don't know about orange juice / [electronic resource] : Alissa Hamilton. - New Haven : Yale University Press, c2009. - xxvii, 247 p., [8] p. of plates : ill. - Yale agrarian studies series . - Yale agrarian studies. .

Includes bibliographical references (p. [215]-232) and index.

The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.


Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2013.
Available via World Wide Web.
Access may be limited to ebrary affiliated libraries.

9780300124712 (hardcover : alk. paper) 0300124716 (hardcover : alk. paper)



GBA906045 bnb

Uk


Orange juice industry--History.--Florida
Orange juice--History.--Florida


Electronic books.

HD9348.5.O723 / H35 2009eb

338.4/766363 338.47641343109759