Innovative marketing strategy  balancing commercial goal and corporate social responsibility /  [electronic resource] : 
eds., Kamal Gupta, V.B. Angadi, M.R. Das. 
 - 1st ed. 
 - Mumbai [India] :  Himalaya Pub. House,  2010. 
 - 354 p. :  ill. 
<br/><br/>Includes bibliographical references. 
<br/><br/><br/>Electronic reproduction. <br/>Palo Alto, Calif. : <br/>ebrary, <br/>2010. <br/>Available via World Wide Web. <br/>Access may be limited to ebrary affiliated libraries. 
<br/><br/><label>ISBN: </label>9788184885279 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .I56 2010eb