Cultural strategy using innovative ideologies to build breakthrough brands - Holt, Douglas B.; Cameron, Douglas; ebrary, Inc. (Oxford : Oxford University Press, 2010)
pt. 1. Cultural innovation theory -- pt. 2. Applying the cultural strategy model -- pt. 3. Organizing for cultural innovation.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Branding (Marketing); Marketing -- Social aspects; Branding (Marketing) -- Case studies; Electronic books