People, preferences & prices sequencing the economic genome of the consumer mind - Galanter, Eugene; Moskowitz, Howard; Silcher, Matthias; ebrary, Inc. ([Saif Zone, Sharjah, United Arab Emirates] : Bentham Science Publishers Ltd., 2011)
pt. 1. The basic tools -- pt. 2. Setting the price and going shopping -- pt. 3. Feeling -- pt. 4. The intangibles : living & experiencing -- pt. 5. Buying, investing & protecting -- pt. 6. Systematics and the day after tomorrow.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Microeconomics -- Psychological aspects; Electronic books