Leading the narrative the case for strategic communication - Eder, Mari K.; ebrary, Inc. (Annapolis, Md. : Naval Institute Press, 2011)
Military media relations -- Crisis communication and conflict storytelling -- Strategic communication and the battle of ideas -- Toward strategic communication -- The missing element: strategic communication -- The golden thread: building champions and connections -- The toxic information environment -- The cowboy and the soldier: military communication ethics -- The cable, the dish, and the blog: media communication ethics -- Challenge to change: developing leaders for the twenty-first century.
Includes bibliographical references and index.
Electronic reproduction.
Keywords: Armed Forces and mass media -- United States; Communication policy -- United States; United States -- Armed Forces -- Public relations; Electronic books